Go From So-So Sales to Sold Out
Transform your art business by implementing the 5-part passion to profit framework so that you can finally earn a sustainable income from your art (even if you hate posting on social media)
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The Ultimate Creative & Financial Freedom:
Go from Sporadic Sales to Sustainable Success in One Year
For years, artists have asked to take me to coffee or pick my brains!
They saw me and others effortlessly selling our work - making it look so easy...and you wonder, why can’t I do that too? And if you’re feeling like you’re spinning your wheels, confused about what to do next and what you actually NEED to make it all work.
I get it.
But the truth is there’s NEVER been a better time to sell art on your own, outside of the traditional gallery system.
You see, the art world “gatekeepers” who used to decide what was “worthy” of being featured are being pushed aside by the internet. Now anyone with a laptop and a dream can make a thriving living from their art.
That’s so groundbreaking that I want to say it again:
ANYONE can make a thriving living from their art. (without having to move to NYC, become insta-famous, or spend a fortune on ads!)
So...why are some artists still struggling?
For many artists who want to turn their art into a thriving business…
It can be overwhelming and confusing to cut through all the noise and discover what really works.
There are endless business courses, gurus to follow, tech tools to choose from, and tons of conflicting voices about what you “really need” to be successful.
And I see so many artists who get STUCK because they have a myriad of other self-sabotaging thoughts and what they don’t realize is that there are just 5 things that you DO need to build a thriving art business. (read on, we'll get there in a moment)
As seen on
From Wall Street to Full time Artist
Hi, I'm Miriam Schulman, artist business coach and author of the best-selling book Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity (HarperCollins, 2023), and back in the 90’s you’d find me at the World Trade Center in my Ann Taylor suits. I loved the income and lifestyle but felt disconnected to my life purpose. So when 911 happened, I knew that I couldn’t go back to that world.
Yet, I still didn’t believe that I could make a full time living from art. At first, I painted on the side and taught Pilates at New York Sports Club. While working for the gym, I was introduced to selling strategies that the club wanted me to use to sell personal training packages.
It was then that I had my "aha moment" and realized that these time tested selling strategies could be used to sell anything.
Including art.
Over the last twenty years, I've built a multiple 6-figure art business and I want to show you how I did it!
That’s why I wrote Artpreneur, based on my "Passion to Profit" planning framework to help artists develop their businesses - so that you can have the time and freedom to create art and do what you love.
Let's work together to build your email subscriber list, attract high-end commissions, and get MORE of your work into the world.
Not only will you overcome overwhelm but you'll gain practical strategies and a clear way forward for implementing them.
Plus, you’ll get a backstage pass to how I run my 6-figure art business. Learn what really works to sell your art and fill your art classes--- from an artist who's actually doing it.
The Production Plan:
Consistently build a body of work. Just because you’re marketing your art doesn’t mean you should sacrifice sacred studio time. You CAN have both!
The Prospecting Plan:
Build a list of people who want what you've got, and are prepared to pay top dollar. Building a list of collectors who love you and your art is easier than you think. (without expensive or complicated advertising)
The Pricing Plan:
This is one of the biggest sticking points for artists at all stages of their business (myself included). The key to raising your prices is to communicate with confidence, (even when you don’t feel it), and I’ll show you how to “price for profit” at premium prices.
The Promotion Plan:
Now that you have a collector base, this is the step-by-step plan to turn them into repeat collectors and raving fans who will tell their friends about you. When you develop a sales and marketing plan, you’ll know exactly what to say so that your ideal collectors joyfully whip out their credit cards for your art.
The Productivity Plan:
How to get more done (with more focus) in less time. I’ll give you the exact processes and tools to quickly get organized and stop spinning! Plus, with a few quick handy time management techniques, everything will move faster. Imagine going from standing at the sink for hours to getting a dishwasher for the first time!
There's something important you need to know.
The Artist Incubator experience isn't about piling more on your plate or procrasti-learning — this is about taking inspired action and doing the right things that will actually make a huge difference to help you easily sell more art.
Why group coaching is BETTER than private coaching
I’ve been in several masterminds over the years and I LOVE THEM.
I’ve found that, often, I learn even more from hearing solutions to other people’s questions and struggles than from my own time getting personalized help.
While I listen, ideas for my own business or creative output start firing like crazy.
Also, I end up refining my own question and get more value out of my time when I'm being coached than I would have from booking a whole hour of private time with the same mentor.
Finally, in a setting like this, you get to see the genius of the other people in the group. And, by that equation, they see yours.
Fruitful, profitable connections come out of these things.
Here's the deal:
tier #1: Artist Incubator
Foundations, structure, and community support to sell more art using a proven system. Perfect if you want a solid curriculum, live coaching, and pods to keep you accountable to go from "so-so" sales to "sold out."
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Monthly live “Ask Miriam Anything” sessions with yours truly — this is your chance to get your questions answered and ultimately, never get stuck again.
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Make More Money Masterclasses on-demand where we'll dig into what's working now in the world of selling art and covers all areas of the 5-part Passion to Profit framework - you get the same curriculum as the mastermind members to study at your own pace
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Monthly Performance group coaching sessions with performance coach Shaun Roney to help you bust through the starving artist mentality and stay focused on the successful art business you're working to build. (twice per month)
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Accountability Pods: Join your online artist biz besties to lift each other up and keep you accountable.
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Community: The kindest group of artists you'll meet anywhere online or off.
INVESTMENT: $3000
tier #2: ACCELERATOR CONSULTING
This personalized track is for committed Incubator artists who want bespoke, non–cookie-cutter support. I'll personally audit your messaging, pricing, and online presence so everything in your business starts working harder and faster for you.
Everything in The Artist Incubator plus...
💬 Meet with me 1:1 for the Signal Excavation™
🗺️ Personalized Road Map
💰 Pricing Audit Report
🌐 Website Video Walkthrough (with my commentary)
📱 Instagram Profile Diagnostic report (6-7 pages)
🧲 High-Quality Handpicked Professional Opportunities
📣 Pitch Perfect - 2 templates designed with your messaging
⏱️ 30-Day Implementation Checkpoint
🎥 Lifetime Access pass to The Artist Incubator training, live coaching, recordings and accountability pods.
INVESTMENT: $6,000 $5000
tier #3: INNER CIRCLE
My highest level of support for established, all-in artists. Six months of close partnership, private coaching, masterminds, and unlimited email coaching so we can make surgical, sustained upgrades to every part of your art business—setting you up to earn more, charge with confidence, and build long-term lasting success.
Everything in Tier #1 and Tier #2, plus…
💡 12 Exclusive Elite-Level Masterminds
💬 Meet with me 1:1 for the Signal Excavation™
🔒 Plus 4 Additional Private 1:1 Coaching Sessions
💌 Unlimited Email Coaching
✍️ Taking applications for January 2027
⏳ LIMITED SPOTS.
INVESTMENT
Inner Circle is a 6-month commitment.
Current Artist Incubator members:
$9k or 6 monthly installments of $1500
Artists new to our programs:
$12k or 6 monthly installments of $2000
Meet Your Mentors:
Miriam Schulman
Artpreneur Adviser
Laser-focused coaching on the "Passion to Profit Framework"
Shaun Roney
Performance Coach
Tune in for performance coaching to let go of limiting self-beliefs. You'll get two group performance coaching calls per month.